If you run a small business that serves your local community, marketing and branding are critical aspects and in this short blog, we present a few innovative ways to get your message out there.
- Commercial vehicles – When you see the many bus signs in Auckland, you realise how many people will see your vehicles. Talk to a company that applies signage on a range of vehicles and you can make best use of vehicle space with tasteful copy. This is free advertising and the further you go, the wider your exposure. This is not a time for amateur solutions, rather contact a top-rated vehicle signage company that loves a challenge.
- Sponsorship works – If you sponsor a local teenage football team, you get a ton of positive exposure, with your brand and logo displayed prominently. Local media would give you information about artists and sports teams that are looking for sponsors and they would love to partner up with you!
- Local radio – People listen to their local FM radio, so get in touch with a few and enquire as to the cost of ads and choose something slick at peak times and run it for 2 weeks. Direct listeners to your website and then you can analyse the traffic that comes from the radio ads. Hire an agency to create radio ads and an aggressive campaign would make you a household name.
- Don’t forget social media – Some would call it free marketing; engaging with users on a business page will lead to a degree of success and if you post good content, people will hit that magical Follow button. If you can find the time, check the page every day and do reply to comments and interact with users whenever possible. Social media marketing is a quick way to get a brand known within a community and with some professional help from an agency, you can go a long way.
If you get creative, there are many ways to market your small business, any of the above would be very effective and you will soon become an integral part of the community. Marketing is best carried out with a firm plan; talk to a marketing agency for the best results.
