A website can be a fantastic marketing tool that educates visitors by giving them the information needed to make informed decisions. Firms that are looking for investors can make great use of their respective websites by providing the types of information that prospective investors seek. When they get that information, it makes it a lot easier to get a positive result and more people and entities that want to invest in your endeavors.
Know Your Website’s Audience
You need to know what types of information to include on your investor relations website to get the best results, which starts with knowing your audience. Two types of analysts will visit your website. One type consists of analysts who are already aware of your company and have some basic knowledge. Analysts who are researching your firm are the other type who will visit.
Your website will also see visits from shareholders who want to know how their investments are working out. The shareholders might be experts who are very knowledgeable about your operations. Shareholders also might be casual investors who bought shares through a fund or due to curiosity about your goods or services as an investment. Your investor relations website is the primary source of information for all types of investors and analysts.
Commonly Sought Information
As you likely know, your website visitors are there to get information that tells them more about the goods or services that your company provides for consumers. The desire for company-related information makes an “About” page one of the most visited on investor relations websites. The information provided on the web page should give a brief history of the firm, and its chief accomplishments and include a mission statement.
The “About” page should sell your company and its goods or services provided for consumers, so analysts, investors, and those considering investing have a positive impression. The page should include a brief rundown regarding the company’s history, its significant accomplishments, and any philanthropy in which it engages. You also can mention the founder, CEO, and other significant people who run the operation. The better visitors know and feel about your firm, the more likely they are to invest or encourage others to invest.
Past and Current Financial Information
Analysts and investors need to know what your company’s financials are now and in the past. The information should include current and past share prices, charts, and graphs illustrating economic activity. Your firm should include information on the amount of goods it might produce or the value of contacts for services it might provide.
Your financials page also should include quarterly and annual reports and recent SEC filings. Those types of information help visitors understand how much business your firm is generating and likely profits. The information also might list threats and how the company manages them to ensure continued success.
Provide News and Press Releases
A good investor relations website will include a page that provides visitors with current and recent news stories involving the firm. Hopefully, the stories are positive ones that reflect well on the firm. So should the press releases, which your firm can post online and send to relevant media to generate positive news coverage. The press releases also help educate the media and visitors on your firm’s position regarding particular matters and any related actions. The more you can educate visitors about your firm, the better analysts and investors generally look upon your company and its potential future success.
