The only thing evolving faster than the global SEO landscape is the cryptocurrency sector itself.
Unheard of until 2009, the crypto industry slowly paved the way for the introduction of around 50 different coins by 2013. This increased tenfold over the next year, with around 100 coins having emerged by the end of 2014.
To put the whole thing into perspective, there are now well over 20,000 different cryptocurrencies in circulation.
All of which gives you some idea as to the kind of competition you’re up against, if looking to mount a successful cryptocurrency in 2023. The figures are only set to continue climbing at an explosive pace, meaning there is no time like the present to get things moving.
There’s still time to get in on the action at a sort-of base level, but what are the main trends shaping the crypto SEO landscape in 2023?
The Importance of Marketing in Crypto
Before diving into the specifics, why exactly do you need an effective crypto SEO campaign?
The answer lies in the following three benefits:
- Building Trust: Effective SEO leads to a strong online presence, enabling you to build trust with a particularly discerning (if not highly skeptical) market.
- Educating Users: There’s still a major gap in the market for educational marketing content in the crypto sector, which can be great for winning over newcomers.
- Competitive Advantage: Mounting an effective crypto SEO campaign could pave the way for a competitive advantage, given the market’s comparatively new status.
In terms of making it happen, it’s the case of combining the core principles of effective ‘evergreen’ SEO with an eye for the latest trends.
Keyword research, link building, publishing quality content still matter, but staying one step ahead of the curve means focusing on the market’s more emerging trends.
Top SEO Trends
As far as 2023 goes, these are the biggest SEO trends you can expect to see a lot more of over the coming year:
1. Voice Search Optimization
By the end of 2022, voice assistant penetration in the United States had already surpassed 50%.
With the increasing popularity of voice assistants like Amazon Alexa and Google Home, optimizing your content for voice search is becoming vital. This means focusing on conversational keywords and long-tail phrases, as well as making sure your content is easy to read and understand.
2. Artificial Intelligence and Machine Learning
Search engines are becoming smarter and better than ever before at understanding user intent – i.e. reading between the lines to figure out exactly what each user is looking for.
Something that calls for heightened focus on creating high-quality, relevant content that provides value to users, rather than just stuffing keywords into their content.
3. Mobile-First Design
Google has been prioritizing mobile-first indexing for some time, meaning that sites optimized for mobile devices almost always rank higher. This means focusing on mobile-friendly design, fast loading times and easy navigation on all devices.
4. Video Optimization
Video content is becoming increasingly popular, and search engines are starting to recognize its importance.
We’re also fast approaching a point where AI-powered search will finally be able to read and interpret video content, rather than relying on metadata and closed captions alone.
5. Local SEO
As more and more people use their devices to find local businesses and services, optimizing for local search will become even more important. Google in particular has stressed for some time that focusing on local keywords, creating local content and building local backlinks all play instrumental roles in and sing an effective SEO campaign.
What’s important to be mindful of is how despite the fact that each of the above technically qualifies as a ‘trend’, they’re all very much here to stay.
What we’re seeing is the emergence of a new (and supposedly improved) online search landscape, where the major search engines are better able to fulfill the needs of their users than ever before.
Consequently, the job of crypto business owners is to ensure it’s their site that offers their audience something of genuine relevance and value. Perhaps something unique, or at least something done better than anywhere else.
As always, businesses lacking the resources and/or technical expertise needed to handle all of the above may find outsourcing the only option. But as with all types of organic search efforts, the ROI on an SEO campaign handed to those who know exactly what they are doing will almost always exceed that of an in-house project.