It’s likely that you have never done this before but what you need to do right now is to type in your business website into one of the popular search engines and see whereabouts it appears on the pages that follow. In all likelihood, if you haven’t been spending money on improving upon and enhancing your business website then your business will not even feature in the first five pages shown. The reality is that if your business doesn’t appear on the first page of the popular search engines then it might as well not even exist in the first place. This will explain why you’re not getting enough customer queries with regards to the products and services that you currently have on offer even though you are offering them at the best price and your customer service is unparalleled.
There are many businesses just like yours all across Australia and what many of them don’t realise is that if you’re not at the top or near the top of the popular search engine rankings then it is increasingly unlikely that customers will click through to your business website. This is why you have to do everything within your power to make sure that your business features at the top and to make that happen, you’re going to need an SEO company in Australia to do all of the hard work for you. If you are unfamiliar with search engine optimisation and the benefits that it can provide your business then the following may help.
- It’s working all day, everyday – Even after you have pulled down the shutters on your business for the day or the weekend, search engine optimisation is working for you all the time. It is constantly promoting your business on the popular search engines and it is propelling your ranking to the top of the page. Once people key in relevant keywords that relate to your business and your products then you’re going to get a lot more organic traffic and conversions will be happening even when you are asleep. Just because you and your staff take a day off, it doesn’t mean that search engine optimisation takes a day off as well.
- It’s fantastic for your brand & credibility – Now that your business is featuring at the top of the popular search engine rankings, many more people will be looking at your business website and so this provides you with the perfect opportunity to get your brand name, your logo and your business message out there to the relevant customers. This will allow you to get a lot more visibility and with that visibility, there comes credibility and trust.
For any business to be successful it needs more traffic and it needs better quality customers. The wonderful thing about search engine optimisation is that it can drive people to your business website that have shown a genuine interest in the past, in the products and services that you currently have on offer.