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How to choose the best paper for your business cards

How to choose the best paper for your business cards

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When it comes to designing business cards, make a point to give priority to choosing the right paper. The type of paper you choose can decide the look, feel, and how long your cards will survive. So, in this article, we run you through all the available options you can go for to get that perfect business card.

Table of Contents

Toggle
  • 1. Matte Cardstock
  • 2. Glossy Cardstock
  • 3. Linen Cardstock
  • 4. Recycled Cardstock
  • 5. Cotton Cardstock
  • 6. Kraft Cardstock
  • 7. Pearl Cardstock
  • 8. Plastic Cardstock
  • 9. Magnetic Cardstock
  • Conclusion

1. Matte Cardstock

Matte cardstock refers to untreated paper fiber without any clay layer for smoothing the surface. It is a heavyweight piece of paper weighing around 14-16 pt. This type of paper is perfect for printing text-heavy designs because it doesn’t reflect light, making the text easy to read. It is also an excellent choice for designs with muted colors or pastels because it doesn’t alter the color accuracy of the design.

2. Glossy Cardstock

Glossy cardstock is a coated paper with a high-gloss finish that gives business cards a shiny and reflective appearance. It is a heavyweight piece of paper weighing around 14-16 pt. This type of paper is perfect for designs with bright colors or high-resolution images because it makes them pop. However, glossy cardstock is not recommended for text-heavy designs because it can reflect light, making it easier to read. But, of course, you can always opt for a premium business card with this finish.

3. Linen Cardstock

Linen cardstock is a textured paper that mimics the look and feel of linen fabric. It weighs around 80 lb. Linen cardstock has a unique texture that adds depth and dimension to your design. It is an excellent choice for designs with muted colors or pastels because it doesn’t alter the color accuracy of the design. Linen cardstock is perfect for businesses that want to convey a sense of luxury and magnificence.

4. Recycled Cardstock

Recycled cardstock is an environment-friendly option for businesses that want to impact the environment positively. Recycled cardstock has a natural, uncoated finish and is perfect for companies that want to convey a sense of environmental responsibility. However, recycled cardstock is not recommended for designs with bright colors or high-resolution images because it can alter the color accuracy of the design.

5. Cotton Cardstock

Cotton cardstock is a premium paper made from 100% cotton fibers. It weighs around 110 lb. and has a luxurious, soft feel. Cotton cardstock is perfect for businesses that want to endow a sense of elegance. Cotton cardstock is not recommended for designs with bright colors or high-resolution images because it can alter the color accuracy of the designs. However, it is excellent for businesses that want to make a posh impression.

6. Kraft Cardstock

Kraft cardstock is rustic paper made from recycled materials. It weighs around 12-14 pt. and has a natural, uncoated finish. Kraft cardstock is perfect for businesses that want to convey a sense of authenticity and organic appeal. Kraft cardstock is not recommended for designs with bright colors or high-resolution images because it can alter the color accuracy of the design. However, it’s a go-to for environmentally conscious folks.

7. Pearl Cardstock

Pearl cardstock is a premium paper with a metallic sheen and a weight of around 14-16 pt. This type of paper is perfect for businesses that want to create a luxurious and high-end look. In addition, Pearl cardstock has a unique shimmering effect that makes designs with metallic accents or white ink stand out. Pearl cardstock is an excellent choice for businesses that want to create a unique and memorable impression.

8. Plastic Cardstock

Plastic cardstock is a durable and waterproof option for business cards. It weighs around 20 pt. And it is perfect for business. Plastic cardstock is not recommended for small text or intricate designs because printing can be challenging. However, it is an excellent choice for companies that want to create a card that can hold the fort for years.

9. Magnetic Cardstock

Magnetic cardstock is a unique option for businesses that want to create a practical and functional card. It weighs around 14-16 pt. and comes with a magnetic strip on the back for you to stick it anywhere metal. However, magnetic cardstock is not recommended for designs with bright colors or high-resolution images because it can alter the color accuracy of the design.

Conclusion

Choosing the right paper for your business card significantly impacts your chances of getting the deal. Knowing the options lets you pick the best alternative for your business card to make it stand OUT. So what are you waiting for? Go pick up the card stocks and start your journey.

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