Check out these tips to help you write better titles and copy that will convert more searchers into buyers on your Amazon listings. Like Google, writing for the marketplace product description writers for Amazon page has its quirks and best practices to help more potential buyers find your products.
If you want to make it easy for potential customers to find your listings, you’ll need to tailor your titles and copy to Amazon’s customer-friendly algorithm. Compared to the Google search algorithm, Amazon search is fundamentally different. The e-commerce giant prioritizes its search listings in a completely different way, optimized specifically for e-commerce and online shopping.
Customers who come to Amazon find the products they want to purchase through search, which means they’ve already decided on the type of product they’d like to purchase beforehand. These buyers are already potential customers in the marketing funnel, so you will have to tailor your Amazon marketing to that particular stage of the customer journey. This is where high-conversion copywriting comes into play. We’ll look at nine tips you can implement and use today to start writing better copy for your Amazon listings, leading to more customers and happy shoppers in the process. This is not an easy job, but you can always delegate it to professionals such as Amazowl for more efficient and faster results.
1. Diligent keyword research
Keyword research has always been an integral part of search engine optimization. However, when it comes to keyword research for the Amazon marketplace, there are a few additional factors you should consider. Remember that you want to focus on keywords with stronger buyer intent, as Amazon traffic tends to be customers ready to buy or at the bottom of the marketing funnel.
However, you want to prioritize the keywords that will bring the most qualified buyers to your ad, not the words with the highest search volume. Once you’ve identified the most relevant terms for your product, you can prioritize based on search volume. When you do keyword research, you should define your list of keywords and find the most important keywords that describe the main benefits of your product and the problem it solves for your customers.
Also, look at the keywords your competitors rank for as well as the ones you want to rank for. Typically, your most important keywords end up in your Amazon title. After writing the title, sprinkle your main keywords into the markers.
2. Understand your audience
To be successful in the Amazon marketplace, you need to know the keywords you want your product to rank for, but you also need to know and understand the motivations and desires of your audience. How will your product solve your future customers’ problems or satisfy their needs? Identifying your product’s key buyer is vital at Amazon. It is also important to remember that the primary buyer of your product may be completely different from the end user.
Understanding these critical points about your audience will help you create higher-converting lists. First, we identify five key benefits that our customers need to know. We describe what we want to say and then create a title and bullets to convey that message, including as many keywords as possible while keeping the content readable and attractive to the potential buyer. Customers need to know the dimensions of your product, but they also need to understand why your product is better than your competitors.
3. Balance persuasion with traffic
When writing for Amazon, we have two extremely important goals that are directly related to another device.
The first goal is to include as many used words as possible in our list, to make sure your index as many used phrases as possible. This is why you often see so many words on Amazon listings.
The second goal is to ensure that once traffic comes in and sees our listing, customers can quickly determine if our product is right for them and that your offer is compelling enough to make them buy. For most brands, keyword stacking (repeating the same keyword) won’t be the most effective way to rank your product. The key to balancing keywords with persuasion is to identify and focus exclusively on the keywords that are most relevant to our product. Once those keywords have been identified, your main job is to write compelling copy and sprinkle on those keywords without detracting from your message.
Finally, when writing markers, go back and make sure that they immediately answer all the questions your client has. This will help your ad look crystal clear and allow potential buyers to see what your product is doing at a glance.
4. Rich headlines with keywords
The keywords in your title play a significant role in organic and paid searches, and how your keywords are worded can make a big difference in your product launch.
Include the following in your title:
The product’s name.
Color, size, taste, etc.
Optional: A few words describing the product.
Amazon has a specific format that they prefer for most categories. You can find this pattern in the Amazon Style Guide.
5. Beyond boring lyrics
They should be concise, compelling, and rich in keywords. Texts that are too long can discourage customers from reading your entire copy and prevent potential customers from understanding your product.
Your texts should include the: Five main benefits that are identified. The physical features of your product.Internal and external benefits of your product (most important).
Many authors focus only on the external features of products. However, focusing on the internal (usually emotional and status-related) and external benefits your product delivers to your customers is a powerful way to improve your conversion rate. When writing texts, highlight the main benefits that clarify that your product is the best choice and better than your competitors.
6. Integration of customer questions
Answering your customer’s concerns is critical to a successful Amazon listing. You can achieve this by looking at product reviews and questions, and then determining how your product addresses and answers those questions for your customers. If you see a particular question that your customers ask more than others, it should be a question that you directly ask in your ad.
7. Mimic your client’s language
Build a connection between your potential buyers and your brand; it’s important to mimic your customer’s language and use the same terms and phrases in their problems to describe the benefits and features of your product.
A great way to do this is through reviews and questions (both on and off Amazon).
You can start making a list of common questions and formulas your customers use to describe your product, and then add it to product listings for maximum impact.
Thus, we can conclude that when writing sales texts on Amazon, it is very important to follow their rules, take into account the needs of customers, and not forget about keywords. This is not an easy job, but you can always delegate it to professionals for more efficient and faster results.