Products in distinctive packaging are more likely to stand out on crowded store shelves and online marketplaces. You can choose from many design options for lay-flat or stand up pouch packaging, including features that allow for easy opening or reclosing. These choices can increase the visibility of packages and spark consumer interest. Find out how a packaging partner can help your brand develop attention-getting custom designs.
Tear Notches to Closure Packages
Tear notches might not be the first thing that a prospective customer notices about a product in custom flexible packaging, but this feature can increase the ease of using your product and the likelihood of repeat purchases. Easy-to-open packaging can appeal to elderly consumers, parents of young children and busy customers of any age.
Packaging that features resealable closures can be more noticeable on the shelf, especially if competing offerings do not offer this feature. If a package contains more than a single serving of a product, a press-to-close zipper for keeping products fresh for longer could increase the shelf appeal.
Hang Holes & Stand Up Packaging
Including hang holes on product packaging can be an easy way to boost the visibility of products in flexible packaging. These reinforced holes enable stores to display these items on hanging displays or end caps where customers are more likely to notice custom packaging designs.
Stand up packaging is another in-store visibility solution. Freestanding packages can be much more visible than the same products in lie-flat pouches. Products that have a prominent presence on shelves and feature a design that stands out from competing brands are more likely to get the attention of customers and lead to purchases.
Digital Printing for High-Visibility Branding
Digital printing makes it possible for brands to fully customize the appearance of packaged products. A packaging provider that uses advanced printing technology can produce high-definition designs on flexible films with photo-quality graphics. You can choose background, font and accent colors and images that make the packaging for your products stand out.
Variable print runs can be another selling point for digitally printed packaging. These runs could be an affordable way to order packaging for multiple products or a solution for creating unique package designs for the same product. All of these options can pique consumer interest.
Options for Smart Packaging Features
Products with connected packaging features are increasingly common, but can still stand out. Quick Response codes are ideal for customers who have mobile devices with cameras and internet access that make it possible to scan these codes anywhere at any time. Whether you use a QR code to provide information or conduct a rewards program, smart design features can draw attention to your products.
The right packaging company can help your brand develop attention-getting product packaging. Whether you are introducing new products to the market or planning to update the packaging for existing product lines, a provider that offers a wide range of packaging and printing options can help you find ways to make your products stand out on store shelves.
