Digital accessibility and inclusivity have become key considerations in business today. Making sure their website, content marketing strategy, social media tactics, brand messaging, and other elements of their online presence reach as many people as possible is of utmost importance for businesses of all sizes.
As there are various resources available to you to assist in meeting these goals with confidence – and that includes investing in appropriate technologies – you should not feel overwhelmed or stressed out by this task. Tech investments can play a key role in increasing access across many areas of your operations. This blog post will highlight some key tools to consider using for digital inclusivity.
Invest in software that improves accessibility for those living with disabilities.
Investment in software that improves accessibility for individuals with disabilities not only benefits those individuals but can also have significant positive implications for businesses and organizations as a whole. By making sure that your website, apps, and digital platforms are accessible to everyone, you are increasing both your audience and customer base. Investment in accessibility also shows your organization values inclusion and diversity, which can be extremely valuable for brand image and reputation purposes. There is a range of software solutions available to make digital platforms more accessible, including screen reader compatibility and closed captioning. By investing in these tools, not only are you doing the right thing, but you are also making wise business decisions.
Software that promotes digital inclusivity and accessibility is an investment that will pay dividends over time, as more businesses recognize its significance. Making this move will bring greater accessibility for everyone and ultimately bring businesses more success.
Use an accessibility widget to optimize your website accessibility.
You can find accessibility widget that fits your needs much easier than you may realize, with many such widgets being compatible with most websites and applications. These widgets typically offer features like color contrast adjustments, font size controls, and screen reader compatibility features – with easy setup and use – making accessibility widgets the go-to solution for web publishers looking to reach wider audiences. Or alternatively, contact an accessibility services consultant who will assess your website, digital presence, or app and recommend modifications, so it reaches as wide an audience as possible. That way, your widget will be tailored to your needs and meet your exact specifications. Don’t overlook this essential technology when it comes to digital accessibility.
Conduct a digital accessibility audit.
One effective way to ensure that your digital presence meets accessibility standards is to conduct a digital accessibility audit. A digital accessibility audit involves performing a review of websites, applications, and other online assets to identify any usability and inclusivity-related problems or opportunities for improvement. Audits may help detect issues like inaccessible images, missing alt tags, incorrect heading structures, or incorrect heading structures, as well as opportunities such as more intuitive design elements or faster navigation.
By conducting a digital accessibility audit and taking steps to address any identified issues, your company can demonstrate to customers and other stakeholders that inclusivity and accessibility are core values of its company. A digital accessibility audit may also help save both time and money over time by helping prevent costly mistakes from being made or oversights from occurring.
Audits don’t just apply to websites and applications – you should also audit other aspects of your digital presence, such as content marketing materials and social media posts. By conducting accessibility tests in these areas, you can ensure everyone — no matter their ability — has access to all information. Automated testing tools may also help quickly detect potential problems or identify areas for improvement quickly and easily – it’s key that you invest in appropriate tools with a plan in place for regular auditing!
Consider trying AI-powered tools.
AI-powered tools and solutions have quickly become a go-to choice for businesses in the digital space, offering businesses invaluable tools for improving accessibility and making sure that their online presence is truly inclusive. An AI chatbot may help people with disabilities navigate your website or apps better; another AI tool could identify potential accessibility issues and suggest appropriate modifications.
AI-driven tools can also be invaluable in terms of customer service and overall experience. Through an AI chatbot, customers with disabilities will receive equal quality service as everyone else; using analytics, you can gain an in-depth knowledge of customer needs related to accessibility. Finally, there are numerous AI tools to choose from to meet any individual’s digital accessibility goals; choosing one can make all the difference when striving toward digital inclusion.
Investment in automated testing.
Automated testing should also be considered an invaluable technology investment. Automated tests allow you to quickly detect any accessibility and usability issues within your website, applications, and other digital assets quickly and effectively. Automated tests offer an alternative method for testing pages or features; they run silently in the background to identify any potential problems and ensure compliance with modern web standards. They’re especially cost-effective, since no time investment from developers is required – plus automated tools may produce accessibility reports which detail any potential issues.
Automated testing offers another advantage of being able to quickly identify any accessibility issues or oversights, helping ensure that no customer is excluded due to disability or other impediments from accessing your digital presence, including websites, applications, and digital assets. Not only will automated testing keep your digital presence inclusive but it will also ensure compliance with relevant laws and regulations regarding accessibility; customers will appreciate using your online presence with greater ease knowing it meets their needs.
Tools designed to assist digital accessibility initiatives can help alleviate some of the biggest obstacles to creating an accessible and inclusive digital presence for any company. By investing in appropriate technology, companies can take the necessary steps to reach more customers while simultaneously increasing engagement with their online presence. From software investments and audits to automated testing services and more, there are plenty of resources out there designed specifically to advance digital accessibility initiatives and reach greater levels of success in developing a more inclusive digital presence.
