For digital marketers, creating a positive online experience for users is a top priority. With so much noise on the internet, this becomes a more challenging task. Fortunately, content moderation services can reduce the risk of harmful content online.
In an age where anyone can be a content creator, it is important to cultivate trust in your target audience. According to MarketSplash, social media posts that showcase user-generated content (UGC) have a 28% higher engagement rate than posts created by the actual brand.
In promoting trust and safety, content moderation plays a crucial role. Therefore, businesses must seek the right moderation company to handle their needs. Not only can it improve user experience, but it can also help with brand image.
Understanding Content Moderation
Content moderation is reviewing all forms of submitted content online to ensure they comply with online community standards. It is a critical aspect of any online platform since it deals with bots, spam, trolls, and harmful content that may cause an unpleasant user experience.
There are different moderation services depending on the company’s needs, ranging from social media moderation services to UGC moderation.
1.Social Media Moderation
Content moderation on social media is done by social media moderators. Now, what does a social media content moderator do?
Their job is to screen all types of content, such as text, images, or videos, in real-time to guarantee a healthy online environment for all users. A content moderator for social media platforms may also adopt new technologies like artificial intelligence (AI) to handle more content while speeding up the process.
2.Profile Moderation
Profile moderation services are used to verify users’ profiles on a platform. Each profile is reviewed for content violations or signs of internet scams. Duplicated and inactive profiles may also be removed to safeguard users from potential fraud or identity theft.
Profile moderation is especially useful in dating apps or websites. Trained moderators follow a set of parameters to validate the information provided by the users, including photos and descriptions, to prevent catfishing and ensure real individuals are on the platform.
3.UGC Moderation
In UGC moderation, all incoming posts, comments, images, and videos from websites, forums, and online communities are screened before being published. Aside from image and video moderation, it involves text and chat moderation services that help facilitate healthy interactions in public messaging platforms.
UGC moderation benefits businesses that want to promote authenticity and create a positive digital environment for their customers.
Advantages of Content Moderation
Investing in content moderation services has several advantages for users and brands. From online safety to increased revenue, here are some of the benefits that content moderation offers:
1.User Safety and Privacy
By removing content that may compromise user safety, brands can protect consumers from potentially harmful interactions. Content moderation services focus on filtering hate speech, violence, abuse, bullying, nudity, and illicit content.
Companies that integrate content moderation in their strategies value their users’ privacy. Through moderation, scams or phishing attempts can be prevented, ensuring that personal information remains private and protected.
2.Enhanced User Experience
Another important benefit of content moderation in social media platforms is enhancing user experience. When users feel safe to engage with a brand, they can communicate better with others and foster a sense of community.
They are also more likely to continue engaging on the platform, leading to higher engagement and brand loyalty.
3.Building a Good Brand Reputation
Brand safety and content moderator efforts go hand in hand. A single comment on Facebook can make or break a brand. However, with effective content moderation, the risk of harmful UGC can be controlled.
With a positive brand image, businesses can attract more customers, bring more engagement, and drive up revenue by a notch.
4.Better Understanding of the Audience
Content moderation also opens up the opportunity to understand the brand’s audience better. It is especially valuable in UGC campaigns where moderators can detect patterns in user behavior and interaction.
Through these insights, businesses can improve their content moderation policies and identify other areas that need improvement.
5.Scale Marketing Campaigns
Having a robust content moderation system can help scale campaigns without risking negative publicity. For example, suppose your business utilizes social media for brand promotion. In that case, investing in content moderation services that use text, image, and video moderation techniques is imperative.
Content Moderation Techniques
In general, there are two ways of content moderation in social media. These techniques can be used independently or together for a more efficient process.
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Manual Moderation
In this method, a human moderator is in charge of reviewing all types of content and making decisions about removing the post or banning users from the platform. Besides being a time-consuming process, manual moderation is also prone to human error and biases.
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Automated Moderation
Automated moderation uses AI tools to automatically filter social media content. This is advantageous for platforms that juggle scalability and speed in social media content moderation. This technology can also be used with manual moderation to quickly detect and review harmful content.
Content Moderation in Fostering Healthy Online Discourse
As mentioned, content moderation is a necessary tool for improving user experience. It facilitates healthy online discussion by monitoring offensive or hateful language that can arise from diverse user viewpoints.
To promote civility and respect across social media platforms, it is essential to establish clear community guidelines to effectively implement content moderation services. In this way, user safety and their quality of experience won’t be compromised.
Empowering Positive Online Experiences
Content moderation is truly a powerful tool for creating safe, inclusive, and engaging online spaces. It is especially helpful for businesses that leverage UGC for their online campaigns.
As more companies embrace UGC in their marketing strategies, providing a positive online experience for users becomes mandatory for brand engagement and loyalty. It is only vital for platforms, users, and policymakers to prioritize effective content moderation to boost safety in all digital environments.
