The video is one of the best ways to grab your audience’s attention. Video allows you to tell your brand’s story in a visually captivating way. With the right video, your audience will remember you and your brand, making it easier for them to buy from you. According to the video marketing world, video can help businesses in various ways. It builds trust, boosts conversions, generates leads, enhances your brand and helps you to build your brand, and helps you reach a wider audience. That’s why your business should be producing video content.
E-commerce video marketing strategies are dynamic and comprise separate components that may be incorporated to your website, email marketing plans, and social media marketing campaigns. For instance, you can add a unique feature to your product, use a better omnichannel marketing platforms or media and get better output, etc.
3 Reasons For Incorporating Video Marketing into Your E-commerce Business
- Video increases sales by converting leads and your target market.
Your target audience is more likely to purchase your goods when your e-commerce marketing strategy makes use of your content.
Two-thirds of those who watched a brief video expressed a desire to learn more about the company’s goods and services. This is more than three times as many as those who want to read the text.
Product videos can aid in the sale of your goods: According to 81% of marketers who use video, it directly increased sales. While 86% of customers claimed that watching a brand’s video influenced their decision to purchase a good or service.
- Proper use of video boosts your clients’ engagement and trust
According to a report, 90% of customers consider reputation, trust, and customer interaction when picking which brands to follow and purchase from. This is especially true for younger generations.
The best type of digital communication is video. It allows you to be who you really are in front of your clients, which can establish close relationships with them. This is particularly the case for smartphone users who watch videos and are compelled to make purchases thereafter.
According to YouTube data, mobile devices account for more than 70% of overall playtime on YouTube. These customers are twice as likely as desktop users to have a personal connection to your brand through your videos.
- The best type of content to post on social media is video.
On social media, video is highly appreciated and draws in more users. Customers are more likely to consider your goods on social media sites like Instagram, Facebook, and Twitter because videos exhibit a tenfold increase in commitment and have a high engagement rate. It is now obvious that a successful video marketing strategy is essential for e-commerce success.
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7 Types of E-commerce Videos Important for Your Marketing Strategy
For best results, we would advise you to try a combination of these different video types to find out what works best for your business before picking one of the seven types of video content. You can now use any easy video editor for creating and editing these types of videos as these editing tools make the process much more convenient. Let’s now explore the 7 types of videos that have been proven to increase sales-
- Explainer Videos
Explainer videos are marketing videos that explain the workings of a business or product. You can use them for marketing your ecommerce business and explaining its ins and outs to your potential customers. They can show the final product, a prototype, raw materials, or even the manufacturing process used to create the product.
Here are three ways to use explainer videos for your e-commerce business:
- You can create a video that explains how your product works and why it benefits the user.
- You can use them as a training tool.
- You can use them to create a story around your product.
Everyone loves a good story, and it helps build better brand recall. So, make sure your videos tell a story to which the audience can relate!
- Testimonial Videos
It is a video type where someone who has had a positive experience with your product or service shares their experience. It can be used as a marketing tool to increase conversions by showing off your existing customers who are happy with your product.
You can divide testimonial videos into two types: hosted and un-hosted. In a hosted testimonial, the subject of the testimonial is asked the scripted question, and their answers are edited into a video.
Un-hosted testimonials are real-world situations in which your product is used by a customer, and the video is shot this way. It is a beautiful way to showcase your product’s real-life use. You can edit a video online seamlessly by picking a preset testimonial template and placing your customer review videos in it. Using individual templates for each video type will help you create design consistency among all your video types.
- Case Study Videos
Videos are the most powerful tool available to us in terms of marketing and promotion. They are a great way to promote your business or build credibility and authority as a thought leader in your industry.
A video case study is a short video that may include interviews with your happy customers, your product in action, or footage of some of your work. These videos are a great way to share your success, encourage others and demonstrate what you can do for others. You can also use these videos in future sales deck presentations and internal sales training. Yes, videos can come in handy not just for external branding but for internal training too. The key is to find effective ways to repurpose the content you have on hand and utilize it optimal!
- How-to Videos
You need to be able to explain to various clients what you are proposing to make. Otherwise, you can’t build it! This How-To Video is a piece of art – a great tool for telling about the service you offer. It’s a great chance to show the features of your product and its main benefits for users. It’s also a great chance to show your team something you are proud of.
You can use How-To videos for Video Marketing For E-commerce to attract new clients, highlight your achievements and tell what service you offer, add how-to’s to your product descriptions, explain how to use your product, and show how to get benefits from it. It’s also great to show your audience how to use your product.
You can create and edit these videos using simple video editing tools by adding your product information to their preset templates. An engaging video that walks the customers through the product does not need a massive team of video professionals and a particular budget.
- Webinar Recordings
One type of online marketing is webinars. Webinars are typically used for marketing purposes, as they are a great way to educate people about a specific topic or product. These can also be used to increase sales – especially if you offer a bonus for purchasing the product after attending the webinar.
However, it can be challenging to interact with your audience if you do not have the proper tools. A webinar recording is the best way to solve this problem, as it allows you to re-watch the presentation and ask questions again. You can edit the webinar videos online seamlessly using online video editors.
Cut portions from the webinar, post it as a teaser on various social media platforms and promote the webinar.
- Event Footage
Event footage is exactly what it sounds like. It is footage from events, recordings from a special occasion, or celebrations. This footage is usually high definition and shaky because it was handheld and most likely shot by a spectator.
It is a great way to capture genuine emotion and show the candid reactions of attendees. When using event footage in a video marketing campaign, one of the best ways to do so is by putting it in a slideshow. It allows the footage to be seen by more people, get more views, and ultimately more sales.
- Vlogs
A vlog is a video blog, but to call it that is to undersell it. It’s a blog, yes — but one that’s made of video. A vlog can be about anything. That’s the beauty of it. Here is what you need to know about vlogs for video marketing for your e-commerce business.
Vlogs are popular. They are, by and large, free (or close to it). They can be engaging and creative, and they can promote your brand or business. Of course, your vlog can be about something other than your business — but whether you are doing it for your business or not, it helps to have a “hook” of some sort.
Anyone who has a wifi connection to film themselves talking about any topic they choose while capturing images, moving graphics, and text onto a video. It is ideal for e-commerce sites because of the unique opportunity to show customers exactly what a product looks like and has to offer clearly and concisely. This information can be shared in a personal way that is likely more effective than a written description, which can be interpreted in endless ways.
Conclusion
Video content is taking over the world of marketing and advertising. There’s no doubt about it. 87% of marketers say video has helped them increase traffic. That’s a huge number and will only continue growing in the future. There is much to learn about it and the best practices. So, we thought it would be beneficial to write an article about some of the most effective types of video content to use for your company.
