Marketing is one of the most important aspects of the business world today. Companies need to put their best brand foot forward on a variety of different platforms to secure more eyes on their products or services. But businesses and organizations often don’t have the bandwidth to launch or organize marketing campaigns on their own, especially as they juggle more pressing daily responsibilities of their jobs.
That’s where outsourced marketing firms, such as Peaks Digital Marketing, come in to do the heavy lifting for them. But what is the extent of a digital marketing company’s services? That may depend on which company you hire, but by and large, these firms can provide both traditional and modern marketing methods, as well as additional services that can take your brand to the next level.
In this blog, we’ll tackle some of the most important functions of a digital marketing company, including how the industry has changed in recent years due to search engine optimization, social media marketing, and more. As the world continues to evolve, more modern and digital methods of marketing are taking a front seat as more people search for products and services on their phones or online platforms.
Below are five unique offerings from modern digital marketing companies prevalent in the world today.
1. SEO
SEO, or search engine optimization, is taking off as one of the most important aspects of marketing, especially with link building. It’s the process of attaching specific organic keywords to a brand, implementing optimized content using those keywords, and creating volume with the goal of increasing a brand’s online presence in search engine results pages (SERPs.)
In other words, if a person is looking for “kitchen designers near me”, on their phone, you want your kitchen design firm to be one of the top options on Google’s result page. In an increasingly impatient world, people won’t scroll through results pages for very long at all. Because of this, being a top three or four option is crucial to get attention to your brand. Otherwise, you could fall into white noise, especially in a crowded field.
2. Content Marketing
What content you’re optimizing is just as important as the optimization itself. Google uses a variety of measures and algorithms to determine if your content is quality or not. These include readability, originality, SEO, tone of voice, and more. And it’s smarter than you think. You can’t just cram keywords inorganically into your content and hope Google won’t know what you’re doing. Rather, they need to be organically sprinkled throughout your content in a way that doesn’t impede readability or other important factors. Digital marketing companies can write content for your website’s landing pages, its products and services pages, blogs, email marketing, social media, and more. Quality content is hard to produce and time-consuming, which is why many companies turn to outsourced firms and their expertise.
3. AdWords and PPC
In some cases, it’s easier to throw money at marketing and reap the immediate benefits rather than launch a meticulous marketing campaign that lasts weeks or months. That’s where AdWords and pay-per-click (PPC), or paid search advertising, come in handy. This does cost more than garnering traffic organically, but you can see results much faster. This allows you to begin a paid campaign that automatically places your brand at the top of search results pages for a certain price and amount of time.
In this model, an advertiser pays a fee every time their ad is clicked. That means you could technically pay for a lot of clicks that don’t lead to purchases. But it is effective at gaining immediate attention to a product or site, which could come in handy for limited-time promotions, timely offerings, and is useful for many big-ticket markets.
4. Web Design
Many digital marketing companies will design your online brand for you through web design. Having a strong website is crucial in the modern world, and it is often the first point of contact for potential customers and you need to make a good first impression. This means your website needs to be easily consumable and not difficult to navigate. It needs to be aesthetically pleasing, functional, and make sense design-wise. You need to present a visual story that reveals important information about your brand.
These companies can often design new logos, design new web pages, or completely redesign your website from top to bottom.
5. Web Development
While web design focuses on making sure your website looks top of the line and is easy to consume for the customer, web development is building what they are looking at. In other words, digital marketing companies often have web development teams that can build a website from the ground up using coding and other behind-the-scenes methods that business leaders can’t produce themselves.
These bonus offerings can lift a digital marketing company above the competition. The more you can do for a business, the better. Most of these offerings are expensive, time-consuming, and require a certain level of expertise to perform effectively. The processes and programs can require hefty subscription fees, and take time to learn how to use. An outsourced digital marketing company has the experts on hand to handle any of your web design or development needs.
Conclusion – What Do Digital Marketing Companies Do?
As the field of journalism evolves, so does digital marketing. Just as a modern journalist must wear many hats, a digital marketer must be proficient in various disciplines to effectively serve a business. This includes not just content creation and SEO, but also web design, development, and utilizing link building platforms to drive traffic and boost online presence.
Everyone is online now. That means both customers and businesses alike. You need to stand out from the crowd by building a strong online presence that rises to the top of results pages. In crowded fields like healthcare, law, chiropractic care, kitchen designers, and more, it’s crucial to be one of the top choices so you don’t fall into online oblivion.
Marketing is almost all digital now. Make sure your business doesn’t fall behind, and capitalize on your online brand by hiring a digital marketing company to handle your needs.
