Scrolling, scrolling, scrolling… Do you ever feel like your social media posts get lost in the feed? In today’s digital world getting attention on Instagram, Tik Tok and Facebook is a daily struggle.
Static images and text heavy posts get lost in the noise of video content vying for attention. But what if you could stop scrolling thumbs in their tracks and tell your brand story or sell your product and service in a way that leaves a lasting impression?
Enter motion graphics.
Motion graphics aren’t just another form of video content. They’re a storytelling tool that can supercharge your social media campaigns. By using animation, graphics and design motion graphics can bring your brand to life, engage your audience and drive success for your social media campaigns.
But what makes them so good? And why do Motion Graphics work on social media?
Humans are wired for movement and video grabs attention quickly. Add video content with animation and that holds people in longer than static content. That’s a big win for your social media campaign.
The benefits of using motion graphics for brand storytelling
Brand storytelling is at the heart of social media marketing. But telling a story with static images and text is tough. Motion graphics give you a way to tell your brand story in a way that connects.
By combining animation, visual effects and sound design a motion graphic designer can create a narrative that shows your brand values, product features and evokes emotional connections with the viewer. That deeper brand association builds trust and loyalty so your audience is more receptive to your message.
How motion graphics can get your social media seen?
Organic reach on social media platforms is declining. The secret to success is creating content that cuts through the noise and gets seen. That’s where motion graphics come in. Their very nature makes them stand out in a sea of static posts. Animated images grab attention instantly and make people stop scrolling and engage with your content.
Plus, the shareability of motion graphics is a goldmine for social media success. Compelling animations are more likely to be shared and go viral, expanding your reach exponentially and attracting a wider audience. That’s organic amplification of your social media campaigns.
The role of motion graphics in simplifying information
Have you ever tried to explain a new product or a complex idea through text and images alone? It can feel like you’re speaking a different language and it’s confusing and ineffective.
Motion graphics break down complex information into clear, visually led steps. Imagine a paragraph about how a new engine works. A static image with labels will leave viewers scratching their heads. But a well-designed motion graphic created by a motion graphic designer can dissect this complexity. It can animate the engine’s inner workings, highlight the key parts, and show the flow of energy in a way that’s both informative and engaging so the information is easier to understand and remember.
How to use motion graphics in your social media strategy?
You’re sold on motion graphics. Now how do you actually use them in your social media strategy? Here are some key best practices:
- Align with social media platform specs: different platforms have different video format and length requirements. You want to make sure your motion graphics are optimised for each platform to get the most views.
- Keep your videos under 90s: because attention spans on social media are short you want to make sure you’re keeping your videos to 90s max to get your message across and keep viewers engaged.
- Keep it simple: social media isn’t the place for complicated animations. Keep your visuals simple and your message concise so your audience can understand your idea.
- Add subtitles: most people watch social media videos with the sound off so make sure you use subtitles and visuals, so your message gets through with sound off.
- Include a CTA: if your social media campaign is to convert customers make sure your content has a clear CTA to help with your ROI.
Motion graphics in social media marketing: What to watch
Social media moves fast and so do motion graphics. To stay ahead of the curve and keep your audience engaged consider these trends:
Micro-interactions: these are small animations that add some fun to your social presence. Things like buttons that come to life when you hover over them, comments that pop up on screen and a little animation when you complete a CTA all help to make the user experience more enjoyable.
Kinetic typography: text doesn’t have to be boring and kinetic typography brings your words to life through animation. It can be something simple like a font dancing or text that highlights when an important word is on screen or being spoken about. It’s a great way to get your message heard and leave a lasting impression on your viewers.
Stop motion: stop motion is a fun way to add to your social content and is the process of using a series of images to create the illusion of moving content. It’s a great solution if you’re launching a new product or if you want to give a behind the scenes view of your product, brand, or service.
