Audience is the most important thing on social media. It doesn’t matter what platform you are using. You must think from your audience’s perspective to win this game.
If you want to increase Twitter followers, put out content that will be valuable and meaningful for your target audience. Similarly, if you want to increase the number of your followers on Instagram, create carousels and high-quality visuals that appeal to your prospectives.
Do you see it? Everything revolves around people and how your content affects them.
So, if the engagement rate of your brand is dropping and people are unfollowing the accounts, it’s time to step into their shoes and understand what you are doing wrong. Here are some popular reasons to get you started!
Why Do People Unfollow?
People get disconnected from brands that post inconsistently. Even if you don’t post for a short period, the followers will lose the connection they formed with you and won’t respond the same when you post again.
Some might even find alternative brands and unfollow you.
Blurry photos, irrelevant texts, and the use of slang – are examples of low-quality content. Your followers aren’t here for that. They need something that offers them value or benefits them in some way.
You must understand what people want and curate quality content. For example, when you are posting product photos, ensure they are bright, clear, and accompanied by a good description.
Ads are a great way to increase brand awareness and boost sales. But running too many ads or sending too many promotional messages to your followers is annoying. Nobody likes their feed and inbox filled with ads!
It also makes your brand appear sketchy. People can sense that all you care about is generating sales, and this pushes them away.
Brand personality is important for your followers to connect with you on a deeper level. If they can’t associate your brand with a particular feel or vibe, they won’t think about it twice. It will just be a brand for them – and never my favorite brand.
And so, if a brand lacks personality, people won’t hesitate to unfollow when the brand gets inconsistent or posts low-quality content.
How to Keep Your Followers Engaged?
Your audience’s needs will keep on changing with time. So, the best way to keep them engaged is to monitor their behavior and adapt your content plan accordingly.
Study the reach and engagement metrics of each post to analyze what people are liking the most. If they react more to an informative post, try to create educational content instead of entertaining.
Also, use the analytics to identify what your customers want. For example, Adams Fairacre Farms realized that most of its audience is senior and retired. So, they have improvised their marketing strategies by providing a special Adams Fairacre Farms Senior Discount.
This wise move has not only benefited their audience but also contributed to their brand reputation. You can also take inspiration and run promotional campaigns tailored to your followers’ specific needs.
People only unfollow brands on social media when they are doing something wrong. You need to retrace your steps and think about your content strategy from the target audience’s perspective to understand the flaws.
Once you identify them, you can easily make changes and get those people back. So, don’t worry and keep experimenting. You will get there soon!