In the visually-driven world of Instagram, aesthetics are everything. Your Instagram aesthetic is the first thing that potential followers notice, and it can be the deciding factor between gaining a new follower or losing a potential one.
With millions of users creating visually appealing content, it’s crucial to develop an Instagram aesthetic that stands out from the crowd. The cookie-cutter techniques no longer work, but thankfully, Instagram sports features that allow each individual to showcase their creative prowess and wow followers.
Here’s an in-depth guide that outlines the steps of crafting a captivating Instagram style that embodies your brand and instantly grabs the attention of prospects.
Define Your Brand Personality
The first step in creating a unique Instagram aesthetic is defining your brand’s personality. Your Instagram aesthetic should paint the perfect picture and give viewers a sense of who you are as a brand from the very first glance. This involves understanding your core values, your target audience, and what makes you different from your competitors.
For instance, if your brand values sustainability and minimalism, a serene and minimalist aesthetic would be a perfect fit. On the other hand, if your brand aims to connect with a bold and diverse group of people, a vibrant and strong aesthetic would be more appropriate.
Connect the Personality to a Visual Identity
The posts you share on your profile have to be consistent and easily recognizable. User feeds are flooded with various types of content, but it is very rare for them to stop and dedicate a lot of time to a post. That’s because the majority of posts simply don’t stand out. As someone looking to conquer the realm of Instagram, you have to know that breaking away from the norm and posting something original is the key to success.
Once you’ve defined your brand’s personality, the next step is to translate that personality into a visual identity. This involves deciding on the visual elements that best represent your brand. For instance, if the images you launch online are similar and include your brand’s recognizable colors and aesthetics, your followers will instantly recognize your posts. That sense of familiarity will drive more engagement.
To further drive growth and engagement, you should consider adding flair to the content you post by implementing fun elements such as creative fonts and relevant hashtags. By using distinct Insta fonts, your posts can stand out in the flood of content that gets pumped out on Instagram daily. Find something that sets you apart from the unrelenting competition, and you will start noticing favorable results faster than you can blink.
For instance, if your brand has an elegant and subdued personality it might align with a clean, bright, and minimal visual identity. In contrast, a fun and creative brand personality might be best represented by a bright and bold visual identity. So, carefully consider your position and plan accordingly.
Create Templates for Design Consistency
Even with a well-defined style guide, maintaining design consistency can be challenging. This is where templates come in handy. Templates are the best way to ensure that you are producing valuable content time after time.
Templates for your Instagram Stories and text-based posts can help ensure that all your content aligns with your brand’s aesthetics and message. Create a template that best fits your needs and share it with your content creators. This way, each team member will be on board with your vision. They provide a framework that you can easily follow and customize, saving you time and ensuring consistency across all your posts.
Look beyond Your Feed
Your Instagram aesthetic should extend beyond your main feed. It should be reflected in your profile picture, Stories, and even your Highlights. In addition to that, Reels is the feature that has all Instagram users hooked, and statistics show they boost engagement by 1.95%.
You can use Reels to share interesting facts, create tutorials, or even add an entertainment aspect to break away from the generic post scheme. And all of the content that garners the most attention should land in your Highlight section, which can help you tell a visual story and encapsulate what your brand is all about.
Creating a unique Instagram aesthetic requires careful planning and consistency. But the effort is worth it. A well-crafted Instagram aesthetic can help you stand out from the crowd, attract new followers, and strengthen your brand identity.
Remember, your Instagram aesthetic is more than just a collection of pretty pictures. It’s a visual representation of your brand’s personality and values. So take the time to define your brand personality, choose your colors wisely, develop a style guide, create templates for consistency, and remember to look beyond your feed.
In the end, your Instagram aesthetic should tell a cohesive and compelling story about your brand. It should resonate with your target audience and make them want to be a part of your brand’s journey.