Did your website use to dominate Google? Would you always appear ahead of the competition and dominate your industry? There can be a variety of reasons why your ranking on Google changes. This often happens over time, and if you get complacent with SEO, it can result in you plummeting down the rankings and floundering at the bottom of page one or beyond. Before you know it, your traffic stats are down, and this results in fewer sales. Your experienced business can really suffer if you do not do something about this.
One thing that businesses do when this situation happens is hire an SEO agency to carry out an audit. This could be just what you need to do too in order to save your company’s reputation on Google. Let’s take a closer look at how they can do this.
An SEO Audit: What You Need to Know
You might be wondering, what exactly is an SEO audit? Well, this is going to be an expert service offered by SEO agencies. Its purpose is to analyse your website and see exactly what is going on. An experienced team are going to find out what your optimisation is like and the health of your website. The idea is that when they know the condition of your site, they can advise on what is going wrong on Google. Let’s take a closer look at how an audit service for SEO is beneficial for your company and what exactly it involves.
The Benefits of an SEO Audit
An audit identifies issues with your website. You might not be aware of these issues, such as 404 errors or duplicate content. But, one thing’s for sure. These errors can play a part in lowering your ranking on Google. So, the benefit of an SEO audit is that these issues are identified. Once you know what the problems are, you can fix them.
Of course, many SEO agencies are going to offer you solutions too. After an audit, they can make suggestions on things you can update. Alternatively, this can be a further service offered by them to save you tie.
The Process of an SEO Audit
So, we have mentioned that an SEO audit highlights problems with your site and things you can do to improve your ranking. But, what type of things do SEO agencies look for during this service, and what can they highlight? Let’s take a closer look.
The Content
SEO agencies are going to be looking at the content on your website. They need to do that it is optimised for search; for example, does it contain the right keywords? In addition, they want to make sure that the content is high-quality and unique. After all, this is something that Google wants in order to rank you highly for their users. Any problems with plagiarism and keyword stuffing will be brought to your attention.
Further Behind-the-Scenes Checks
If you are not familiar with SEO and do not know a lot about optimisation, there could be errors you are making that you are not even aware of. But, do not worry; an SEO audit will reveal them. They are going to look behind the scenes at things like your code and data. Anything, such as 404 errors, will be found and brought to your attention. Then, changes can be made to make your site better for Google.
Speed Checks
Have you ever checked the speed of your website before? This is something that is very important since people will leave a slow site. Plus, Google is not going to like websites that are slow to load. So, this is something else that is checked in an SEO audit. The team will see how fast your pages are running and what can be done to improve the whole experience.
Backlink Profile
Link building is something that is essential for enjoying a high Google ranking. Indeed, during an SEO audit, the backlink profile of your site is going to be analysed thoroughly. You want to be linking with high-quality and reputable websites, not low-quality and spammy sites. This will all be revealed with the investigations done by the team. Again, improvements can then be made.
SEO Agencies Provide Solutions
An SEO audit is not all about slating your website and telling you everything you are doing wrong. The purpose is to make suggestions on how you can make things better. Indeed, with this advice from experts, you can save the reputation of your company. You can improve your ranking on Google and make sure that you are not losing out to competitors. Utilising the expertise of an SEO agency is going to prove very vital if you are currently dropping down on search engines. So, reach out and you will receive help.
