Search Engine Optimization is the new driving force in the world of digital marketing. While the use of the word SEO is quite common, several marketers fail to understand its relevance. SEO is important if you are a new-age company and want to build your brand’s visibility.
SEO refers to the process of optimizing your website for search engines. When people talk about SEO rankings, it essentially refers to website ranking in a particular Google search result.
There are different ways to improve the SEO rankings of your website. However, videos are considered one of the best ways to do so. Videos have tremendous potential; you need to realize this as a marketer. If you are new to video marketing, you need to understand the benefits videos can bring to your business. This guide will help you use videos to improve your website’s SEO rankings.
How Videos Aid in SEO
There are several ways in which videos can help your SEO initiatives. Let’s have a look at some of these ways to understand the importance of using videos in improving SEO rankings:
Google loves videos
The algorithm of the world’s largest search engine, Google, is designed in a way that it has an affinity towards videos. Hence, the websites with relevant videos tend to get ranked higher as compared to the websites that have no videos. Therefore, if you want to rank higher on Google search results, you must invest in creating video content.
Google crawls through multiple pages of different websites to display the most relevant results. As users have an affinity towards video content, Google tends to give them what they want. Therefore, you should try to embed at least one video on all your landing pages. As soon as you add a video, you will see an improvement in your online visibility.
It Brings in Traffic
Videos are a brilliant bet if you want to increase traffic to your website. When Google ranks a website, it looks at the number of visitors for every website, ranking the website with more visitors above the ones with less traffic.
If you add engaging videos to your website, there is a high chance that they will return to your website. The quality of your videos will define the kind of traffic you generate. Therefore, you must try to create high-quality videos that are relevant to your audience.
You must use a good video maker online to make and edit your videos and enhance their aesthetic appeal. Along the same lines, you can post a short teaser of your main video on platforms like YouTube to drive traffic to your website.
Videos Increase Customer-stickiness
If a potential customer visits your website, the most challenging task is to keep them there for longer. When you add a video to your website that can engage well with the audience, they will get glued to it and will not switch to another website before the video finishes. Also, good video content can influence buyer sentiments.
Video has proven to be a better form of website content than content forms like blogs, listicles, etc. This is because, apart from imparting knowledge, they also come with a touch of entertainment. You can also feature your products and services in your videos but don’t forget to make them interesting. Videos make your potential customer stick to your website; hence, the bounce rate for your website reduces greatly.
Backlinks
Backlinks play a crucial role in improving the SEO rankings of your website. Google identifies the websites that are promoted on other pages and recognizes them by ranking them better than websites that are not well-promoted. People link your content and domain to their websites when you create a video that imparts value. This will build website authority and improve your chances of ranking higher than other websites on search results.
You can also tap into the power of social media to earn referral traffic and drive people to your website. You can post videos on social media platforms to create a buzz and increase your social shares.
However, your videos should be great if you want to take the social media route. You must use a good video maker to make necessary corrections to your video before you upload them across platforms.
Incorporate Keywords
Both keywords and videos have a big role to play in SEO rankings. Imagine the kind of impact your brand will have on SEO rankings when you combine both! You can make your videos more search-friendly by adding relevant labels to them. You can choose these labels by looking for high-search volume keywords.
Also, try to incorporate the keywords in the SEO text and the captions of the videos. These keywords will define your video and improve the web page’s search ability when you add the video incorporated with the right keywords.
Add a Transcript
Adding more premise to your videos always helps. Adding a transcript to your video makes it relevant for a larger audience. Try transcribing the audio that you add to your video to improve the searchability of your video. A transcript is usually keyword-rich text, which can exponentially affect your SEO rankings when coupled with video content.
Work on the Load Time
Page performance plays a very important role in SEO rankings. If your website is slow, it can affect your searchability to a great extent. Your page load time directly affects the user experience; hence, Google might not rank your website higher than other websites if your website takes a long time to load.
According to research by Radware, about 57% of mobile users abandon a website if it takes more than 3 seconds to load. You can use an embedded video thumbnail to improve the speed of your website. Ensure that the videos on your website load as soon as the website is opened.
Final Words
Videos are the most preferred content form for all audiences today, and they are here to stay. Apart from being a great source of entertainment, videos also improve your SEO rankings. They make your website more searchable and Google-friendly. Therefore, you should spend some time creating relevant videos for your brand. If you want to improve your website’s visibility on search engines, it’s essential to invest in SEO training to learn effective optimization strategies.
Also, try incorporating keywords in your videos to improve their searchability. People prefer videos over other forms of content and drive relevant traffic to your website. Hence, you can improve the SEO rankings of your website by adding videos.
