Social media has long been seen as an untapped goldmine of free advertising. However, while it’s easy to look at the few success cases, it’s hard to replicate these outcomes.
There is a science to using social media platforms such as Instagram. While you may find a little success trying different techniques, a little bit of research can help you narrow your focus and be more productive.
This includes the option to buy Instagram followers. More people who follow your Instagram account will lead to higher visibility, and if you’re struggling to attract more potential followers, this can be an easy solution.
The aim of this article is to give you all the facts about purchasing Instagram followers. While a higher follower count is the end goal, there are many facts to take into consideration. There are also pros and cons around purchased followers, so be sure to read on to get all the information.
Why Is Instagram So Important?
When it comes to social media platforms, there are plenty to choose from. But while there are issues with a lot of the major ones, Instagram has a very positive reputation. There are fewer negative comments and more of a community feel to it, which is why it continues to be popular.
In fact, there are over 2 billion Instagram users around the world. Furthermore, the platform is especially popular with younger people who are tech-savvy. This means that social media users are more likely to share information with other people through their accounts, which is how videos and pictures go viral.
Who Will Benefit From Buying Instagram Followers?
Not everyone should think about buying followers on Instagram. However, there are two main types of profiles that will benefit from the action.
Businesses
If you are a business, you need an Instagram account. Not only do most people get their news from social media but it is incredibly easy for people to then share that information. It’s like word of mouth but better.
As a business, you need a website but you also need to drive traffic to that site. An Instagram account gets you there. That account, however, needs to be active. After creating an account, be sure to post regularly so that your business will show up in your follower’s news feeds.
The content you create should be a mixture of topics. This can include information about your business, such as if you are closed for a holiday or if you are having a sale.
Other posts should be fun and engaging, such as memes, interviews with employees, and even contests. Most people follow hundreds of other Instagram accounts and Instagram also shows non-followed posts to people. Your content can easily become lost in the shuffle, so stay interesting and relevant.
Influencers
An influencer’s Instagram account is like a hybrid between a personal and a business account. Not only do influencers post about their daily life, but they also promote brands and create ads. An influencer only makes money if they have a lot of Instagram followers.
If you want to be an Instagram influencer, you need to first show that you have a large following. Buying Instagram followers is an easy way to increase that base. Buying fake followers is not allowed, which is why it’s so important to go through a reputable source. But once you have more active followers, you can then start your career as an influencer.
The Pros of Buying Instagram Followers
Here are some reasons why you should consider buying Instagram users.
It’s Incredibly Easy
Yes, with just a few clicks of a button and really, not that much money, you can start to see your follower count increase. In comparison, starting an Instagram account and trying to attract new followers can seem like an intense chore.
Most small businesses don’t have the budget for a social media manager, which means this task can fall on somebody who either doesn’t have time or doesn’t know what they’re doing. If they don’t have the skillset, they can waste even more valuable time trying to attract new followers and fail in the process.
It Allows You to Focus on Content
Buying Instagram followers should not be the only strategy for growing your account. Instead, it should be used in combination with other, tested strategies. However, by purchasing followers, you can free up time to focus on the rest of your strategy.
This includes posting regularly and keeping up to date with trending topics. The more in-tune your Instagram account is with your target audience, the wider your reach will be, thus improving your potential revenue.
Large Instagram accounts post multiple times a day. This should be a mixture of information about your business and engaging posts. You should also use a mixture of media, such as Instagram stories, Q and A sessions, and links to your website.
All this content takes time but it is worth it if you want to retain your followers. Furthermore, the more engaging content you have, the more likely people will share it, thus increasing your chance of going viral.
Don’t forget to use the scheduling function in Instagram. This way you can plan your week or month ahead. The more organized you are, the better your business will be.
It’s Affordable
While buying Instagram followers does cost money, it is relatively low cost. It is certainly cheaper than paying for a person to manage your social media account.
A lot of people will look at paid advertising through Instagram as a comparable price but there are a few catches that make it not as good.
When you pay to promote your Instagram posts or account, there is no guaranteed return on investment. You can only hope that the people you reach are interested in your account and will then follow you.
Alternatively, when you buy Instagram followers, those people are guaranteed to follow you. In fact, a site like Social Proof ensures that what you buy are not fake followers and thus they have a better retention rate.
It Leads to Organic Growth
The more active followers you have, the more likely your content will be shared. Then, other users will hopefully see value in your content and will like and follow you. While this part is up to you, as you will need to ensure that you produce valuable content, that should be a part of your social media strategy anyway.
The number of followers you have should always lead to genuine engagement. You can help facilitate this by posting questions, interacting when people leave comments, and appealing to your followers to like and share your content.
When more people start to share your posts, the Instagram algorithm kicks in and suddenly, your posts will be shared with more customers, even if they aren’t currently following your account. Your actual reach will be much higher, which will help with more engagement.
It Helps You Look Popular
Yes, popularity remains to be a factor in all things, especially online. If a business account only has a few followers, potential customers will see that number and wonder if it is worth their time to follow you.
When you start with a higher follower count, potential Instagram users will see and know that other people have found value. Thus, they, too, will want to see what other people are talking about. It may seem superficial but it is a reality and if you can recognize it and tap into it, such a decision will attract real customers.
The Cons of Buying Instagram Followers
As with anything, there are always cons to bought followers. Here are a few situations you want to be aware of and hopefully avoid.
You Might Get Fake Followers
There are a lot of sites that allow you to purchase Instagram followers but not all are created equal. Unfortunately, if you choose the wrong site, you may be stuck with face or inactive accounts. This causes two problems.
First, inactive accounts won’t like or share any of your posts, which means you won’t be able to grow your account past your initial purchase. The large following account may still attract new people but the rate of your organic growth will not be at its full potential.
Secondly, and most importantly, if Instagram finds out you are using fake accounts, they will suspend your account and may even have your account deleted. As a result, all your hard work will be destroyed overnight. It’s against the platform’s terms of service to use bots or fake accounts.
There are many red flags you can look for to determine what sites aren’t trustworthy. Always look for reviews as this will tell you what other people have experienced. If you aren’t sure about the reviews, head to Redditt or Quora to ask others about their experience.
You Might be Scammed
Unfortunately, there are always websites that want to take advantage of people. When going through the checkout stage when you buy followers, never include your Instagram password. If any site asks for this information, do not provide it. It is just a scam to get the private information.
Lower Retention Rate
When other accounts start to organically follow you on Instagram, it means there is already a level of buy-in. While you do still need to work hard to retain these followers through genuine interactions and engaging content, you don’t have to work as hard with bought followers.
Your purchase only guarantees that they are real, active accounts. Unfortunately, they might not be your preferred target audience. While you shouldn’t cater to everyone, as you need to focus on the people most likely to buy from you, you should still work hard to make everyone feel welcome and be interested in your Instagram account.
Conclusion
More followers on Instagram are often directly linked to how much revenue you make through the site. Whether you are a business or an influencer, you need a large audience to make money, either through direct sales or ad revenue.
There are many ways to increase the number of Instagram followers but a really easy method for little money is buying Instagram followers. As long as you purchase these followers through a legitimate site, you will be matched with genuine accounts.
After your follower count increases, it is still on you to generate interesting content to retain these new followers and attract organic followers, but it becomes a lot easier. Starting a business is hard. It’s okay to take a few shortcuts to get there.
